I started lashing in 2019 and since then I have been obsessed with every part of it. I wanted to find the best tools to improve my craft and my clients' experiences with me. I needed products that would make lashing easier because as every beginner knows - lashing is a tough skill to master. I wanted to offer lots of options because we are all so different and the tools we use should express who we are. Lastly, I had to make sure we were cost effective because when you're starting out, every penny counts. I figured the more we liked our environment and the tools we used, the more we'll fall in love with the art of lashing.
The Lash Co. was established in the second story of our home in the middle of the pandemic. Our home saw every beginning for me - lashing in a small room, packing orders on a small table, training privately in my dining room. We started by shipping out one tweezer here and one tape there... and then one room takeover turned into two, then boxes took over the kitchen and the living room and that's when we realized it was time to move. In October 2021, we opened our store in a 1600 sq.ft building in the heart of Southern California. Our new Headquarters is now the home of our storefront, training academy, lash & beauty services, along with a warehouse to hold all the lash goodies we carry. Every night when I turn off those lights, I think of how fast we have grown and its all because of you guys!
We are a family owned business - Danny runs all of our backend operations (warehouse and shipping). His son does all the little things around the HQ (like labelling products, telling us how to design each room, installing LED lights) and we repay him in Lego credits. Our friends Sheila and Laura are typically at our storefront, greeting customers and giving suggestions. Having a strong support team really helps - I don't think I could do this without them!
My time with The Lash Co. is split between running the store, training new artists and lashing part time. I train girls all over the country the fundamentals of lash artistry. My goal is to share my passion with them in hopes that they fall in love with it as much as I did. I want to see all of my students succeed so one day they can take from it what they need - whether its financial security or just being able to brag that they're doing something they love.
If you want to know more, DM me on Instagram! @lashco.cathy